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Wedge

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AUFI (Ask Us For Ideas)
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Wedge
93Premium strategic partner
Little Plains
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With Selah
69Strong specialist boutique

Wedge

2026-04-30 · Sarah Di Domenico · wedge.work
Premium strategic partner
93/100

Meeting Notes

2 entries

Saved
Premium strategic partner — 93/100 — high confidence
  • Legitimacy: Elite - top 1% global agency
  • Competence: World-class - back-to-back Studio of Year winner
  • Polish: Exceptional - featured in Vogue, Fast Co, Forbes
  • Risk: Zero - this is aspirational partnership territory
  • Stance: Absolutely take the meeting. Wedge is a premium strategic brand partner.
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        Sender
        Sarah Di Domenico — Co-Founder, Chief Creative Director
        Email
        sarah@wedge.work
        Subject
        Re: Wedge / Greenhouse connect
        Date
        2026-04-27
        Email Client
        Gmail
        CC'd
        Anthony Green (Unknown (sent meeting invite)), Michael Fan (Director of eCommerce and Performance Marketing), Lindsay Ho (Unknown)
        Summary
        Sarah is responding to a meeting invitation set up by Anthony Green at Greenhouse. She's asking for context about the project since Anthony provided no detail. Professional, brief inquiry to prepare for scheduled meeting.
        Claims
        None
        LinkedIn
        https://www.linkedin.com/in/sarah-wedge/ high
        Current Role
        Co-Founder, Chief Creative Director at Wedge
        Background
        Co-founded Wedge in 2018. Previously Creative Lead at Sid Lee (The North Face, Samsung), copywriter at Crispin Porter + Bogusky (IKEA, Molson Coors), Red Urban (Cannes Lion winner for Volkswagen). Advertising and brand storytelling background.
        Signals
        • • Co-founder and CCO of back-to-back Dieline Studio of Year
        • • 10+ years at global agencies before founding Wedge
        • • Cannes Lion winner
        • • Featured speaker on brand-building panels
        • • Media features in trade and consumer press
        Concerns
        None
        Seniority
        10.0
        Experience
        9.0
        Credibility
        10.0
        Communication
        8.0
        Trust
        9.0
        Sender Score
        9.0

        Sarah is a proven creative leader with world-class credentials. Co-founder of an award-winning agency with deep experience at top global shops. Her brief email is professional if sparse, but given the intro context (Anthony initiated the meeting), this is appropriate inquiry rather than cold outreach.

        NameTitleLinkedInStrengthsRisksScoreConf.
        Justin LortieFounder & CEOLinkDesign visionary with clear methodology, award-winning creative director, strategic thinker, proven ability to scale intimate studio while maintaining quality, strong cultural POVNone identified9.0high
        Sarah Di DomenicoCo-Founder, Chief Creative DirectorLinkStrategic creative with advertising pedigree, proven ability to marry narrative with aesthetics, high cultural fluency, media-recognized thought leaderNone identified9.0high
        Average
        9.0
        Weighted (founders 2x)
        9.0

        World-class leadership duo with complementary skills: Justin brings design and systems thinking, Sarah brings brand storytelling and advertising strategy. Both have deep experience at top-tier global agencies (Sid Lee, CP+B) and have built an internationally recognized studio in 8 years. Their consistent awards, client roster, and media recognition validate their strategic and creative abilities.

        Description
        Award-winning brand and design agency specializing in brand strategy, visual identity, and packaging for distinct character.
        Services
        Brand StrategyVisual IdentityPackaging DesignBrand CampaignsIndustrial DesignBrand Transformation
        Location
        Montreal & Los Angeles
        Size
        20 employees
        Founded
        2018 (8 years)
        Shopify
        Not a Shopify partner - pure brand/design agency
        Clients
        Matty Matheson / Matheson Food Company, Blake Lively / Betty Buzz, Vacation Inc., CAVA, SSENSE, Keurig Dr Pepper (Canada Dry, Mott's Clamato, Snapple Spiked), EQ3, Omy Laboratories +more
        Reviews
        No Glassdoor/Clutch reviews found for Wedge (design agency); reviews found were for unrelated companies. Agency recognized by trade press as world-class.
        Red Flags
        None
        Positive Signals
        • Back-to-back Dieline Studio of the Year 2024 & 2025
        • Record-breaking 9 Dieline Awards in 2024
        • D&AD Wood Pencil winner
        • Featured in Fast Company, Forbes, Vogue, Vanity Fair, Dezeen, It's Nice That
        • Work for celebrity founders (Matty Matheson, Blake Lively)
        • Fortune 500 clients (Keurig Dr Pepper, Target)
        • Both founders come from top-tier agencies (Sid Lee, Crispin Porter + Bogusky)
        • Intentionally kept team small and intimate for quality
        • Own design methodology ('The Wedge Way', 'Cultural Foraging')
        • Built own studio space ('Wedge House')
        Legitimacy
        10.0
        Capability
        10.0
        Specialization
        8.0
        Quality / Polish
        10.0
        Proof of Execution
        10.0
        Leadership
        9.0
        Client Handling
        10.0
        Communication
        9.0
        Risk (10=safe)
        10.0
        Confidence
        10.0
        Company Score
        10.0

        Wedge is an elite brand and design agency operating at the highest tier globally. Back-to-back Dieline Studio of Year (2024, 2025) with record-breaking wins. Client roster spans celebrity founders, Fortune 500, and growth brands. Featured in top-tier media. Founders have world-class pedigrees. Thoughtful growth strategy (stayed at 20 people intentionally). Only minor consideration: they are a pure brand/identity/packaging shop, not ecommerce-native, so fit depends on what Greenhouse needs.

        Sender (25%)
        9.0
        Leadership (35%)
        9.0
        Company (40%)
        10.0
        Aggregate
        93
        Caliber
        Top 1% global brand and design agency - elite creative partner
        Working Style
        High-craft, methodology-driven, collaborative, culturally sophisticated, quality-over-quantity philosophy
        Strengths
        • • World-class creative and strategic capabilities
        • • Proven ability to elevate brands into culture
        • • Experience across DTC startups and Fortune 500
        • • Award-winning packaging and brand identity work
        • • Strong narrative and storytelling expertise
        • • Intentionally intimate team structure for quality
        Weaknesses
        • • Not an ecommerce implementation or Shopify agency
        • • Small team may have capacity constraints
        • • Premium pricing expected given caliber
        • • Focus is brand-building not performance marketing
        Communication
        Professional, concise, expects mutual respect and preparation
        Diligence
        Selective about projects - they interview clients as much as clients interview them
        Take the meeting?
        Yes
        Next Step
        Take the meeting. Come prepared with clear brief, budget expectations, and vision. If you need brand transformation, packaging, or visual identity for Greenhouse's next growth phase, Wedge is world-class. If you need Shopify dev or CRO, this is the wrong partner.

        Sender

        • Sarah Di Domenico LinkedIn
        • The Org - Sarah profile

        Company

        • Wedge website
        • It's Nice That feature
        • The Brand Identity interview
        • Communication Arts profile

        Leadership

        • Justin Lortie LinkedIn
        • Dieline Awards 2024 Studio of Year

        Reviews

        • Dieline 2024 Studio of Year interview
        • Dieline 2025 Studio of Year (tie)
        Ecommerce Fit
        6.0
        Strategic Depth
        10.0
        Execution Confidence
        10.0
        Taste / Design
        10.0
        Best Fit Client
        Growth-stage DTC brand or established CPG company seeking brand transformation, visual identity, or packaging that breaks through culture. Founders who value craft and narrative. Companies preparing for retail expansion or cultural moment.
        Portfolio
        World-class across brand strategy, visual identity, and packaging. Work is culturally sophisticated, highly crafted, and strategically grounded. Proven ability to work across categories (food/beverage, beauty, lifestyle). Celebrity and Fortune 500 trusted.
        Operator IQ
        Strong understanding of brand-building for operators with ambition. Work translates into business outcomes (retail expansion, cultural recognition). Less focused on conversion optimization or technical ecommerce - this is brand-building, not performance marketing.
        Key risks to probe
        • Scope misalignment - Wedge does brand/identity/packaging, not Shopify dev or CRO
        • Budget - elite agencies command premium fees
        • Capacity - small intentional team may have limited availability
        • Timeline - high-craft work takes time
        Scope Alignmenthigh
        Investment & Processhigh
        Ecommerce & DTC Experiencehigh

        How to use these

        Lean in if…
        • • They clearly articulate scope and refer technical partners for what they don't do
        • • They ask as many questions as they answer - mutual selection mindset
        • • They discuss business outcomes and client growth from brand work
        • • They show genuine curiosity about Greenhouse's vision and category
        • • Budget range feels viable for the scope
        • • Timeline aligns with Greenhouse's needs
        Walk away if…
        • • They claim to do everything (brand + Shopify + performance marketing)
        • • They can't articulate ecommerce-specific considerations
        • • Only talk about awards and press, no business outcomes
        • • Pricing feels disconnected from realistic project scope
        • • They seem to take every project (no selectivity)
        • • If Greenhouse needs execution/dev more than brand strategy
        Generated 2026-04-30